07 Feb The Visitor Comes First
While lots of ideas have merit for the company, they don’t make much sense for visitors.
If you don’t put your visitors first, your website won’t be effective. Bottom line, it’s not about you! The best websites are customer-centric. They’re designed to provide the information visitors seek and to present it in an interesting, organized fashion. They let the customer see the real you, which then builds trust.
Visitors come to your site with certain goals in mind. Your job is to help them achieve these goals as quickly as possible, ensuring they have a positive user-experience or UX, as it’s become commonly known. The bottom line is your visitors don’t want cute or clever. They won’t take the time to decipher your meaning. They simply want to know how you’re going to solve their problem. Or, put another way, what are you selling and why is it right for me NOW?
Check out a few ways to make your website successful:
Start With Clear Navigation
Organize your pages into logically-named categories and use standard terms on your menu. Visitors don’t want to guess where to go. They don’t want to analyze what you mean. And they don’t have the patience to embark on a scavenger hunt for facts.
Apply Seo Best Practices
The best website in the world is a waste if no one can find it. If Google ranks your website high through your use of optimized copy, you immediately get exposure to prospects searching for your product or service. FOR FREE. Search engine optimization that is done right provides a huge return on investment.
Provide All The Relevant Information
When people search the web, they’re seeking answers. If your site doesn’t provide the facts, the visitor will move on to the next one in the search results.
In today’s information-saturated world, visitors to your website are likely to be impatient. If they can’t quickly find what they want, they’ll move on. They’re skeptical of anything that sounds salesy. If they could speak to you, they’d say, “facts only.”
To be effective, your website must deliver true value. Put your visitors’ needs and wants first as you create content and watch your conversion rate soar!