15 Feb Creating A Unique Brand Identity
A brand identity is the most effective way any organization can gain a competitive edge in an increasingly crowded marketplace.
What is a brand identity?
Brand identity is the visible elements of a brand, including color, design, and a brand’s logo. It’s the manner in which a corporation, company, or business presents itself to the public and distinguishes the business in the mind of consumers. Put simply: it’s what you, customers, and prospective customers can see.
Brand identity is different from a brand, brand image, and branding, but many people mistakenly use those terms interchangeably. It’s important for companies of all sizes, not just larger companies.
A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility with your prospects and customers. Brands live in everyday interactions a company has with its prospects and customers, including the images shared, the messages posted, the content of marketing materials, presentations and booths at conferences, and posts on social networks.
Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service.
But branding isn’t solely about tangible concepts like a company’s name and logo. It’s also about the company’s reputation, the way a company’s products and services are advertised, and about a company’s values. Personal branding (how an individual builds their personal reputation) has become popular, especially among influencers. If you are in need of personal branding, Fiverr is a good place to start.